Every strategy begins with establishing the facts. Developing a CSR strategy is no different. Not only do you have to identify who your stakeholders are but you have to know what they are saying about you at this moment. How would you rate your existing relationships? You need to understand them and you need to understand the CSR agenda. What are the burning issues for your stakeholders? And, of course, it all starts on the inside so have you asked your employees what they think? This is another area in which the CSR Consortium can help.

What kind of messages are you giving out about your organisation? Are they consistent with the vision and values of your organisation? Do they enhance your genuine CSR credibility or do they detract?

Print remains a powerful medium because the quality of an organisation's literature - its look, its feel, even its weight and smell - speaks volumes about it and its brand. For those who favour this medium for communicating with stakeholders, it is better to do so by ensuring you're using the most appropriate environmentally-sustainable sources. We'll put you in touch with an agency that has sound principles when dealing with its clients and its own people.